Ministry of Tourism, Government of India is participating in World Travel Market (WTM) 2022 from 7th to 9th November in London which is one of the largest international travel exhibitions. The theme of this year`s exhibition is ‘The Future of Travel Starts Now’. With the reopening of the country to foreign tourists, after a gap of almost 2 years, this year`s participation of India is particularly significant. After world’s largest vaccination drive, the country is ready for international tourists. India is participating in WTM 2022 to showcase itself as a preferred destination for tourism.

During 2019, the contribution of travel & tourism to India`s GDP was 5.19% of the total economy. In 2019, the Indian tourism sector accounted for 79.86 million jobs (direct and indirect employment). The consistent efforts of the Central and the State Governments has helped the tourism industry to gradually recover from the Covid-19 pandemic shock to the pre pandemic levels.

A total of 16 stakeholders, including from State Governments, other Central Ministries, Confederation of Indian Industry (CII) as the industry partner, DMCs, tour operators, hoteliers, travel agents, online travel agents, facilitators of medical value travel are participating as co-exhibitors in the India Pavilion. The objective is to showcase the diverse tourism products and services including Medical Value travel, luxury trains and the gamut of tourism products to the international business community. This year, the Indian delegation is being led by Shri Arvind Singh, Secretary (Tourism), Government of India includes Shri Rakesh Verma, Additional Secretary and other senior officials from the Ministry, besides representatives from the Indian travel and tourism stakeholders.

The Indian Government is cognizant of the country’s potential in the tourism industry and has taken several steps to make India a global tourism hub. During the visit to WTM 2022, the Indian delegation led by Sh. Arvind Singh, Secretary Tourism, Government of India will showcase the varied tourism offerings of India to the global tourism industry stakeholders such as tour operators, travel agents, media etc. As India is poised for massive growth in the tourism sector in the future, this visit shall also offer an opportunity to the Indian Government delegation to showcase the investment opportunities and potential which India offers to the global investors.

India is also gearing up for the G20 Presidency which is scheduled to start from 01st December 2022. Under its Presidency, the country is expected to host over 200 meetings across 55 cities in the country. The G-20 Presidency will give India’s tourism sector an unparalleled opportunity to highlight India’s tourism offerings and share India’s tourism success stories on a global stage.

The Ministry of Tourism is aiming to develop the tourism sector especially in the aftermath of COVID Pandemic to new heights and accelerating the transition to achieve sustainable development targets of 2030.

Key Highlights

• Secretary Tourism and High Commissioner of India to UK inaugurate the Indian Pavilion at WTM2022
• Over 20 participants at Indian Pavilion of WTM
• Theme of this year`s exhibition is ‘The Future of Travel Starts Now’
• India to be promoted as a multi-product and around-the-year destination with sustainability at WTM

Ministry of Tourism has taken a space of 650 sq. mtr., over 20 participants around Indian Pavilion to participate in the Exhibition. The formal inauguration of the Indian Pavilion was done by Mr. Arvind Singh, Secretary, Ministry of Tourism, Govt. of India and Mr. Vikram Dora swami, High Commissioner of India to the UK in presence of Tourism Ministers of Kerala, Odisha, Karnataka, Maharashtra, Puducherry, and Tamil Nadu. The inauguration of the India Pavilion was done with Ribbon Cutting, Lamp Lighting, Ganesh Vandana and Welcome Remarks by Secretary, the Ministry of Tourism, and Welcome Remarks by the High Commissioner of India to the UK.

After the inauguration, the Indian delegation and participants went around the Indian Pavilion and booths of various participating states and other stakeholders. During the day, Incredible India organized various Cultural Performances, Yoga Sessions, Heena, and of course Bollywood Dance Performances. Secretary, Ministry of Tourism attended the session on “Growing Consumer Demand for Responsible Tourism” held at Future Stage and “Preparing for the next crisis: Reaching for long term sustainability” held at Sustainability Stage, WTM venue.

Later Mr. Arvind Singh Secretary and Mr. Rakesh Kumar Verma Additional Secretary, Ministry of Tourism held discussions with officials of ABTA to promote tourism between the two countries. Mr. Rakesh Kumar Verma held meetings with the travel trade and media and briefed them about the measures taken by the Ministry of Tourism to promote tourism post-pandemic.

The highlight of India’s participation of WTM in the first day was India Evening at Copper Chimney, West Field Mall. The invitees to India Evening were members of Travel Trade from India and the UK and the India Diaspora. India Evening on 7th November 2022 witnessed the participation of several Tourism Ministers and Secretaries of various State Governments participating in WTM 2022. The India Evening provided a platform for interaction and discussion to promote India as a multi-product and around-the-year destination with the sustainability

Secretary, Ministry of Tourism, Government of India Shri Arvind Singh while delivering the welcome remarks at the India Evening emphasized the priorities and objective of Ministry of Tourism to showcase the diverse tourism products and services including Medical Value travel and wellness, luxury trains and the gamut of tourism products to the international business community.