London, Max Issue is delighted to introduce dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as the brand new international ambassador and artistic collaborator.

Priyanka joins Max Issue because the face of main magnificence campaigns and product launches all through 2021 and past, beginning with the brand new Facefinity All Day Flawless Airbrush End 3in1 Basis marketing campaign.

Max Issue is on a journey of transformation; with heritage rooted in Hollywood, the model’s refreshed strategy focuses on empowering its group to step into the highlight, by co-creating easy transformation via the manufacturers portfolio of merchandise.

As a multi-faceted philanthropist, UNICEF Goodwill Ambassador, and advocate of ladies world wide, Priyanka Chopra-Jonas is a champion of the empowerment that comes with transformation, driving related and purposeful conversations that encourage immediately’s girls.

Stefano Curti, Chief Manufacturers Officer at COTY mentioned, “Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”

Based throughout Hollywood’s Golden Age by Mr. Max Issue, a visionary makeup-artist, wig maker and inventor, who coined the time period, ‘make-up’, artistry continues to be central to Max Issue’s DNA because the model embarks on this journey of transformation. Priyanka will likely be joined by a community of make-up artists world wide who will proceed to supply an knowledgeable skilled lens on how you can use Max Issue merchandise to ship easy transformation.

“A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador,” said Priyanka Chopra Jonas. “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”

Kicking off this partnership, Chopra-Jonas stars within the first artistic spot launching the model’s new FaceFinity All Day Flawless Airbrush End 3in1 Basis. Chopra-Jonas was very concerned within the language used within the spot, guaranteeing its authenticity to her voice and her private expertise with the model and the product. Max Issue’s FaceFinity All Day Flawless Airbrush End 3in1 Basis is the primary basis created to mix primer, concealer and basis to effortlessly remodel the look of your pores and skin providing you with an expert airbrush end.

For extra info please contact Ashley Colom, [email protected]. Observe Max Issue on Instagram @maxfactor or go to www.maxfactor.com for the newest information and for easy transformation inspiration.

ABOUT MAX FACTOR

One of many world’s pioneering cosmetics corporations, Max Issue was based at first of the twentieth century by the eponymous Polish-born cosmetician. All through Hollywood’s Golden Age, Max Issue was identified for creating the signature seems of the period’s most well-known icons equivalent to Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich. The make-up merchandise and methods Max Issue created for the film trade and his Hollywood shoppers earned him an Oscar, however his guiding philosophy was that any lady might look unimaginable given the fitting instruments and make-up artstry abilities. From mascara to basis, eye shadow to lipstick, Max Issue put the transformative instruments for make-up artistry into the palms of each lady, enabling her to radiate magnificence every single day. At present, Max Issue believes that magic occurs after we select to step into the highlight of our personal life.The model needs to raise customers past the strange, to the extraordinary by persevering with to supply premuim high quality merchandise at a masstige value.

ABOUT COTY INC.

Coty is without doubt one of the world’s largest magnificence corporations with an iconic portfolio of manufacturers throughout perfume, coloration cosmetics, and pores and skin and physique care. Coty is the worldwide chief in perfume and quantity three in coloration cosmetics. Coty’s merchandise are bought in over 150 nations world wide. Coty and its manufacturers are dedicated to a spread of social causes in addition to searching for to attenuate its influence on the atmosphere.

For extra details about Coty Inc., please go to www.coty.com